Strategy. Some people over-complicate it. They intimate that it is a subject only for business gurus and multi-national companies.
No. Strategy is simple. It is an essential practice for all business owners.
Strategy is about making specific choices to win in the marketplace.
As A. G. Lafley, former Chairman and CEO, Proctor & Gamble, and Roger Martin, Dean, Rotman School of Management stated,
“Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition”.
Setting a strategy is about choosing to win.
Are you choosing to win in your marketplace?
Image attribution: CC image courtesy of Skinnyde on Flickr