Smoking kills you. It killed my dad. It will kill you.
The message couldn’t be clearer or more evident. And even smokers themselves agree!
And yet they don’t stop.
Never, ever, ever, underestimate how challenging it is to implement change even when the evidence in favour of that change is overwhelming.
Existing habits take some shifting!
P.S. Nagging doesn’t work. I spent the last 15 years of my Dads life nagging him every morning to stop smoking as his bronchitis worsened daily. He didn’t stop.
Image attribution: CC image courtesy of Brutha Nick on Flickr