Your prospect thinks – ” Who are you, what do you do and why should I care?”
Position yourself (people buy benefits, let them know what you can do)……
* Domestic market –“I’m in the net worth business. My challenge is to create, protect and preserve net worth for my clients”
* Business owners – “I specialize in showing business owners how to take money out of their business, use it for their own benefit and minimize the taxes they pay on it”
* Long term care – ” I show people how to avoid losing everything they’ve worked so hard to create, their independence and their dignity, if they or someone in their family needs home health care or nursing home care in their golden years”
What are your positioning statements? And, are you and your team saying the same things?