As revealed, by yours truly, to an audience of 50 charity professionals in Bath on 26th November……
” The greatest secret in the fundraising world, and yes it’s common sense, but it’s not common practice…the greatest secret is that the rewarded donor gives, multiplies and returns with more”
What are you doing to reward your donors for their generosity and sacrifice?
P.S. The greatest secret in business is very similar….the rewarded customer buys, returns and refers others to you!